1. What inspired “Dollars & Sense: The Definitive Guide to Self-Publishing” to begin with?
Carolyn had the idea that, with all her various forms of publishing and social media expertise, combined with Amber’s traditional to indie experience, formatting and Facebook prowess, and Rachel’s blog to book process and love and knowledge of Twitter, our combined efforts would truly create an incredible guide for any writer out there looking to self-publish or build their writer’s platform.
2. What is the co-author process like compared to writing solo?
It’s definitely a collaborative effort. We all focused on our strengths and fortunately, Carolyn had worked on many other team writing projects so she was able to organize us, keep us on track and on schedule. Amber had also coauthored an anthology so she knew what it was like and did an amazing job. Rachel did her best to keep up!
3. What challenges did writing nonfiction present as a fiction author?
Carolyn and Amber are both quite experienced with the business aspect of indie publishing as well as marketing and promotion, so it really was just a matter of writing it down in a linear way so someone new to the industry would be able to understand it easily. For Rachel, her book “A Walk in the Snark” is non-fiction (humor) plus she teaches social media workshops for the IBC so she was able to draw from both of those experiences.
While non-fiction doesn’t have the same creative process as a novel, there is certainly an art to it! We felt this book needed to encompass everything a new author would need to fully embrace self-publishing and social media and we were eager to get at it!
4. What three things can any author do today to improve sales?
Embrace social media, optimize their Amazon page, and have an eBook!
5. What advice do you wish you’d heard in the beginning of your writing career?
Carolyn says this to us all the time: forget all the writing prompts and exercises. The best prompt of all is this: write your darn book. There are always going to be a million reasons not to sit down and focus. Get rid of those and just get it done.
6. Why do you think going indie is so compelling to authors right now?
The attractiveness of being independent in all aspects of the creative process is what’s at the heart of it. What we teach is that the product you put out there has to be the very best quality or people simply will not buy it. Indie gets bad press as a stereotype that is unfair – there are plenty of us that have risen to the top using top of the line services and writing quality.
There is a paradigm shift in thinking as the publishing industry undergoes this massive change and authors also realize they can keep more profits this way. However, it takes a lot of hard work, as we spell out in detail in the book.
7. What did self-publishing teach you about your writing?
We all learned different lessons, of course, but ultimately the lesson is that writing is writing. We all love it and can’t dream of not writing, but you have to sit down and get it done. That said, self-publishing allows you to get it out to the reader base you have developed as well as expand into other areas through social media. The marketing is so much more intimate and that helps fuel us, to connect us with our readers and fans in ways never possible before.
8. When it comes to being indie, what’s the easy part? What’s the hard part?
Being a writer can feel quite isolating at times, so the easy part is definitely having each other to call on when we are having a tough day, to run things by, to critique something quickly, and to know we have each other’s back. Founding the collective has been an incredible bonding experience for all of us and we feel fortunate to have laid such a strong foundation for our entire collective.
The hard part is probably is doing it all ourselves which can become overwhelming. That’s one of the main reasons for the collective – sales and marketing can be difficult to do on your own, but with wonderfully effective promotions like Bestseller For A Day and our unique multi-author, same-day blog tours, indie authors can work as a team to promote their own work as well as give and receive support to other fantastic indie authors. The results are inspiring.
9. What is the biggest myth about self-publishing today?
That indies are ruining publishing in some way. That all indie writers are losers who couldn’t make it the traditional way. That eBooks are destroying minds. That we “cheapen” the literary process. The list goes on…
Of course indie authors do not have to be any of those things. No one is pointing a finger at Barry Eisner or JA Konrath. As more and more of the cream of the indie crop rises, that stigma will go down #hopefully
10. What tricks have you learned along the way to stay motivated despite the challenges a writing career presents?
Write every day. Treat it like a job. Cause it is! This is your career; give it the respect it deserves. Give yourself a word goal and when you meet it, and then you can play. We realize you have other commitments: family, kids, day job, etc. but writing is a commitment also.
Remember too that writing the book is only half your job: the other half of your time needs to be spent marketing it! Therefore, tricks like scheduling your tweets/mentions ahead of time is a real time-saver. Social media is a wonderful part of promotion but can also steal crucial time writing. Striking a balance is definitely key for any writer.














